Optical Collaboration

11/22/2011

Swarovski Optik will be placing their latest "SLC 8 x 42 HD Field Binoculars" at Great Plains Conservation's Botswana Camps: Zarafa, Selinda and Duba Plains. "The binoculars are for our guests' complimentary use during their safari with us. It's an opportunity to enhance their game viewing experience and, if they fall in love with the binoculars, sets will be available to purchase in camp. 5% of the sale will go directly to the Big Cats Initiative", says Dereck Joubert, CEO of Great Plains Conservation. The Big Cats Initiative is an emergency fund established by Dereck and Beverly Joubert with National Geographic to highlight and find solutions to the dramatic declines in big cat numbers over the past few decades.